How To Differentiate from Other Aesthetic Physicians

How do you set yourself apart from every other health care practitioner who provides aesthetic services? There are many ways - read on....

Tell Your Aesthetic Patients Who You Are

The more personality you build into your messaging, the more aesthetic patients will gravitate towards you because they feel as if they know you. Isn't that true in your own life? What emotions go through when you get a simple letter vs. a letter with someone's photograph vs. a video of them speaking and a report they wrote, etc.? Isn't it true the more senses they stimulate, the more comfortable you are feeling as if you understand them and what they value?

Now more than ever, you need to do whatever you can to connect with prospective patients and stay connected with current patients to reaffirm why you are the best choice for them. That means you need to build personality into your materials. Here are some ideas:

- Add your photograph to your materials and be sure it's updated and you are smiling warmly;

- Produce a simple video of you being interviewed and talking about your values and interests in serving your patients;

- Include staff photos as well as your office on your website so prospective patients feel as if they know you before you even meet;

- Show presentations with you speaking and hand out the presentation slides so patients know you are the authority.

So much of effective marketing is perception. And, your patients' perception of you is your reality so be sure your image portrays who you really are.

Many more concrete ideas are laid out in the How To: Series Inner Circle Club at www.AestheticProfits.com.