It's early January. It's cold outside. The Holidays are over. NOW is the perfect time for you to plan the rest of your year so it doesn't get away from you.
Aesthetic Marketing Plan
My advice is to keep it simple. You probably don't have the time, money, know-how or interest is putting together some elaborate marketing plan so don't. Here's some solid advice...
Look through your records and note:
- What types of patients are attracted to you (age, ethnicity, zip, etc.)?
- Which procedures do they prefer?
- Which of your procedures are most profitable given the time, staff and costs it takes to perform them
- Who are your top-buying patients?
- Which marketing projects brought you the best return?
Review/Repeat Your Marketing Results
Now, do more of whatever worked best. Now is not the time to start a new, unproven idea just because. You want to know that you will get a good result. Every dollar counts this year so be strategic and thoughtful. For example, you know whenever you have an in-house seminar for 20 women, at least 4 book procedures, then continue to do those seminars until they don't work anymore.
The best indicator of future performance is past performance so learn who and what brings you the best income and repeat it.
Map Out Your Marketing Plan
Sit down with your staff and decide, right now, what you will do each month to market your aesthetic practice. It could or should look something like this:
Monthly emails
Quarterly patient newsletters
Monthly postcards
Quarterly in-house seminars
Semi-Quarterly patient events
The secret is to consistently and persistantly keep your name in front of your patients so they come back again and again and bring their friends with them.
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